Repetition, Repetition, Repetition
© yushimoto_02

The alarm goes off: 6:30am

(Gaze at the ceiling, find the effort to get out of bed)

I get dressed for work: 7:00am

(Casual or Professional dress?)

I leave the house: 7:30am

(Listen to music whilst walking)

I catch the train: 8:00am

(Read a book/Listen to music)

I arrive in London: 8:55am


I start work: 9am

(I do different stuff here)

I finish work: 5:30pm

I catch the train home: 6pm

(Read a book/Listen to music)

I arrive in town: 6:45pm

(Listen to music)

I walk through the door: 7:15pm

(Have a beer)

I eat: 7:30pm

(Have a beer)

I play guitar: 8pm

(Have a beer)

I read a book: 10:30pm

I go to sleep: 11:30pm

The times may change, the routine may change but on the whole the above is the bedrock of a fulltime job. It takes getting used to, many need time to adjust but it can get repetitive. The trick is to not focus on the routine but the stuff in-between. Make the day varied, keep life interesting and if you get bored… find a new job.


20 Reasons for Joining Twitter

Why did you join Twitter?

Yesterday curiosity got the better of me and I posed a simple question to the Twitter community,

“Tweet me why you decided to join Twitter and I’ll feature you and your answer on my blog. Pls RT? :-)”

These are the replies I had…


For a girl, dude, for a girl… “RT @andismit: RT @michaelwhite1: Tweet me why you decided to join Twitter…


@michaelwhite1 The honest reason I joined Twitter? I was at my first job, and my new boss had blocked Facebook!


@michaelwhite1 You told me about Twitter and I signed up and was hooked ever since! FCH learning centre 😉


@michaelwhite1 to be a more active part and learn about the social web, inspired by a class called PR&New Media


@michaelwhite1 I was looking for a PR internship…and it worked out – got many offers.


@michaelwhite1 because people I respect and am interested in were using it


@michaelwhite1 Started twittering for academic purposes, enjoying it too, but may get bored once the novelty wears off 🙂


@michaelwhite1 To try and ensure that someone other than me reads my blog


@michaelwhite1 Initially for #tourism news.Effective way to do my job,find info&reduce my email subscriptions! Now I love it for personal use.


@michaelwhite1 I joined Twitter because I was curious about its capabilities and wanted news faster.


@michaelwhite1 Initially to explore and discover possibilities. Soon realised it’s great for resources, networking, community and just fun


@michaelwhite1 because all my friends were joining, i’m a sheep


@michaelwhite1 I like reading through news really quickly-headline captures my attention. Twitter is all about headlines.


@michaelwhite1 I work in PR. I joined Twitter on the recommendation of @andismit. I stayed on it because he also told me about Tweetdeck.


@michaelwhite1 @10Yetis I don’t have any friends in real life 😉


@michaelwhite1 because you told me to. I remember clearly, you told me it was a great way to stalk Stephen Fry.


@michaelwhite1 I joined in 2008 & didn’t ‘get it’ so stopped,started in PR 2010 saw it as useful tool and as I’d moved, to make new friends.


@michaelwhite1 I joined on a whim in 2008. Only realised the value of Twitter when I started following people in 2010.


@michaelwhite1 to complain to Virgin Media…and it worked!


Thanks for all who took part in answering my question! As you will see the replies I received varied incredibly and I hope this post serves a useful purpose for showing just how a simple social network like Twitter can have hugely beneficially consequences.

For those clever readers who have read this post and thought, ‘These are only 19 reasons’… the 20th reason is the blog post which started all of this… “Why I Have Tweeted each day since October 2008”.


Why did you decide to join Twitter? Leave your comment below. 🙂


Why I Have Tweeted each day since October 2008

I signed up to Twitter October 2008 at around 9am in the morning. At the time I was running a blog going by the name of “A Superfluous Ramble” which mostly discussed Philosophy and Atheism. Knowing that many fellow bloggers were using Twitter as a promotional tool I signed up to it. In a couple of weeks I was shocked to have around 800 followers. Every day since October 2008 I have tweeted. The journey has seen me grow from a shiny eyed 18 year old tweeter to the 21 year old sitting behind this desk today. As I could almost call myself a Twitter veteran I thought I would explain why I have continued to tweet.Twitter Bid Picture

To Connect with the Blogging Community

Blogging is not meant to be a self-obsessive tool, articles are written to be shared. Many pure bloggers’ networks exist but Twitter has provided this blog with networking opportunities unlike the likes of Blog Catalog or Technorati could.

Keeping up-to-date with News

I didn’t receive the sad news of Michael Jackson’s death in 2009 through traditional news mediums such as television or radio; instead I spotted the debate on Twitter. Recently Twitter has been integral for spreading big news events, in some cases it has beaten traditional news to the story. Twitter is citizen journalism.

Make new Contacts (Socially and Professionally)

Cheltenham (UK) is a known for its horse racing but also has a thriving digital business community. As a Public Relations student I have had the opportunity to network with many of the pioneering people in this town through Twitter and have consequently met many in person because of social media. If you are a student then Twitter is useful for networking with professionals around the world. I’m doing it, you should to.

Raise Personal Profile

There is nothing wrong with a little bit of personal branding, you need to sell yourself online. Twitter is great for explaining who you are, using only a small amount of words. Whenever I send CVs to companies I always provide a link to my Twitter profile because it explains exactly who I am. There are no secrets online, fortunately I have nothing to hide (or do I?!).

To Stay in Touch

Twitter has also provided a way for me to keep in touch with friends, almost like a public mobile texting system. Most importantly Twitter allows me to keep in touch with other bloggers online who I admire but do not know personally, Chris Brogan is one of those people.

I suppose the main reason I have continued to tweet for so long is that I am addicted. I have become so used to the above services that it is difficult for me to imagine life without Twitter (sad, I know). Twitter serves a useful purpose which is why I have remained signed up to it.


In the past I have spoken to many students and professionals who can’t understand why I tweet. I hope this blog post has helped explain myself.


Pressures of a 21 Year Old

Sitting in a café reflecting upon your own grandeurs is a rather timid show of power than going through the hurdles of arranging something a little bit more public – like a conference. The fact is that when sitting in that café you will be looking out onto a world which is full of purpose. People walk quickly, precisely and without hesitation, often overtaking each other to reach their destinations. Each action is taken out with the greatest of care for a reasonable motive of some sort. Yet I sit in this café knowing that whilst it may seem that I walk down that same street, with the same purpose, I do not know my destination.

Not knowing. Not a particularly attractive quality. In the past potential employers have questioned my direction on life and I find myself lost for words – typically then referring to my strong belief in Hedonism. Life in my eyes is only about pleasure, it is the summon bonum, it explains and encompasses each human action and should, therefore, have a strong factor in one’s professional career path.

The coffee on my table is beginning to cool down now, rare. Usually it is drunk with such a speed that only once I get home do I realise my mouth is mildly burnt. All of this effort in order to seem like a “professional”, whatever that word means.

It seems we are told that in order to succeed we should follow a checklist of tasks and ensure we reach the correct grades. Reaching goals is fine but often the path is never spoken of. Doing GCSEs, A Levels, Degree, Placement Year, Masters, etc. These are not various roads of a path, these are all goals/conclusions. If I were to write a biography then my educational steps would be the chapters but would not build the bulk of the text.

The bulk of the text would be filled with how I actually managed to make it this far, a question I often ask myself. Indeed the path is long. Very long. I’m not even halfway yet and when I set out on this journey I was an incredibly different person to the wannabe professional sitting in this café today.

Ultimately my name is Michael White. I get along with most people, have a handful of close friends, don’t look after my body too well and am determined to do a job I enjoy in the future. Enjoy the path, ignore the goals and never forget who you are.


The Conversation Prism [infographic]

Welcome to the social media Universe, displayed as a pretty, but in-depth, infographic. Let’s face it, we all love infographics.

Click Image for Full Version


Developed by Brian Solis and Jesse Thomas, the Conversation Prism is aimed to represent the current social media environment. Almost deliberately the information displayed is incomprehensible due to the sheer number of social networks which exist for different tasks.

The graphic depicts the importance of listening, learning and sharing. The inner circle places groups of networks into 7 different categories presenting purposes for certain networks whilst the 3rd inner circle show the behaviours of the networks and ultimately the word “brand” proudly presents itself.

In my eyes this is the most useful and interesting infographic I have witnessed. Not only does it raise some interesting questions about how we use various social networks but it also provides understanding to companies in which the way they approach a social media project.

Too many people simply talk about Facebook and Twitter, the social media world is so much larger.

Check out their website, you won’t be disappointed.


Make the First Paragraph Count

How does your behaviour change when you’re on the internet? This is a question which has existed in my mind for some time. A tend to agree with @AnneBillson that many people online rarely read past the first paragraph of an article, occasionally I am one of those people. The digital world is high speed, far away from slow paper, it causes our brains to process faster. Generation Y is the speed reading generation.

Readers aren’t always to blame; mostly it is the fault of the blogger. It can be incredibly easy to spew hundreds of words but the activity really is in vain if the average time of a single article view is of 2 seconds.

In fact just writing this far down on this blog post may be pointless. A simple scan of the first paragraph may have already turned many people away. After all, this article doesn’t contain fact of any kind or anything which could be life improving. It is an observation which is beginning to get superfluous (as I have hit the 200 word mark).

Now this sentence is just being optimistic.

This sentence probably won’t even be read…

Make that first paragraph count.

Exploitation Marketing: The Companies “helping” Japan

Mixing Marketing and Charity is always a difficult tightrope to walk. There is a fine line between assisting a cause and using a difficult/disastrous situation for marketing purposes. Over the last few days I’ve spotted a few companies who are using Japan’s crisis as a means for their own marketing. Yes, they are still donating but couldn’t they have just donated all the money in the first place? Some will think the below companies are being courageous, I think these social media tactics are a bit sick. are donating $1 for every “Like” of their “Dog Bless You” Facebook Page, up to $100,000. Couldn’t they have just donated the money in the first place? This is a classic example of a devious Social Media “expert” who thinks they have found a way to raise the exposure of their Facebook page through means of a charitable cause. Time is precious in Japan, don’t wait for 100,000 likes, just donate the money now!

Mashable even published an article urging people to “like” Explore’s Facebook Page!


AViiQ, a company who manufacture mobile accessories have also offered another Facebook “like” campaign. As with each “like” Aviiq will donate $1 to Japan relief efforts.

Only a few days ago they tweeted “Visit our Facebook contest tab for a change to win a free AviiQ portable Laptop Stand!” in a bid to win a few Facebook likes. I wonder if using Japan’s disaster has improved their Facebook “like” statistics?

Spark Energy

Spark Energy is a retail energy and natural gas supplier. Whilst they will be donating $5,000 towards Japan relief efforts they have also decided to join the $1 Facebook “like” campaign. I won’t explain this concept again… just donate all the money in one go Spark Energy!

Some good methods to donate towards Japan relief efforts can be found here.

Are the above examples of exploitation marketing? Have you spotted any other ethically questionable marketing tactics relating to Japan’s disaster?

Now Writing for Advertising Week

“Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures like Lorne Michaels, Ludacris, Jon Bon Jovi, Jimmy Wales, Dr. Jeffrey Sachs, Secretary General Ban Ki-moon, the Reverend Al Sharpton, Donny Deutsch, Lewis Black, Chaka Khan, Bob Greenberg, Emeril, Jimmy Fallon, Wyclef Jean, Ziggy Marley . . . and many more.” – Advertising Week

Advertising Week also exists as bohemian filled Posterous Blog found on this little corner of the internet, closely tied to a Twitter account boasting over 11,000 followers. Essentially the Advertising Week blog maintains the same spirit as Advertising Week, relying on a healthy amount of contributors (lovingly known as Blog Squad members) to write about their latest opinions, case studies and knowledge of the advertising industry.

The Social Media side of Advertising Week is led by Zanger, a man who got in contact with me late December 2010 asking if I would be interested joining the Advertising Week Blog Squad. Naturally I jumped at the opportunity and after a Skype call with him I started searching my brain for advertising opinions and shareable knowledge.

I join the Blog Squad team as somebody who is fairly new to the Online Advertising industry and is currently their only United Kingdom representative. I shall be writing articles for Advertising Week roughly once a month and this announcement on my personal blog is quite belated seeing as I started writing in January. Feel free to read my latest contribution (for February) “Hacktivism: The Online Cultural Jamming”.

Obviously being asked to write for Advertising Week is extremely flattering. Hopefully readers will find my contributions useful, interesting and entertaining. So if you ever got bored of reading my articles on here then pop across to Advertising Week to check out my monthly contributions.