The internet we know today is subtly experiencing a technological revolution, and has been since the late 1990’s. Social media campaigns are constantly growing in ability and scale, but are no longer revolutionary. The digital nature of the communications industry is beginning to strain some agencies, as they struggle to manage the reputation of their clients in the plethora of information online.
These are only a few reasons why the communications industry needs to take the next evolution of the internet seriously, the Semantic Web. To find out more do visit The Measurement Standard and read my article “It’s going to be bigger than social media: Get ready for the Semantic Web”.
“For the PR industry the Semantic Web offers countless opportunities to enhance and redefine our offerings for clients. Its capabilities will not only be a giant leap forward when searching for viable methods to measure reputation online, but will also help re-imagine stakeholder analysis.”