Managing Reputations in Regulated Industries

Lansons podcast

If you work in a regulated industry such as pharmaceuticals, financial services or energy, then you will know how internal teams and agencies have a requirement to ensure compliant communications. I frequently refer to this as a case of balancing risk and innovation; as digital programmes certainly require robust procedures before online engagement can be safely implemented. Of course, the same could be said across the whole marketing mix.

So last week Lansons held a partnership event with Reputation Institute, an organisation that measures the reputations of some of the world’s best known companies. The topic was Reputation Management for Regulated Industries.

The influential panel discussed why pharma companies are coming out on top, how financial services can move on from the ongoing reputational damage of the recession, and how energy companies can overcome UK consumers’ negative perceptions.

The panel was:

  • Nick Adams, Vice President of Corporate Branding, Novo Nordisk
  • Danny Rogers, Editor, PR Week
  • Kasper Ulf Nielsen, Executive Partner, Reputation Institute
  • Tony Langham, CEO, Lansons

If you haven’t seen it in PR Week already, then do have a listen to a podcast from the event below:

My Summer reading list

Library, Ireland

It’s been over a month since I published a blog post… how did that happen? Well, the disappointing UK referendum result has unfortunately been a big factor, leaving work slightly busier than usual.

In the last three weeks we’ve seen UK Prime Minister, David Cameron step down, serious doubts in Labour Leader, Jeremy Corbyn – so much has happened that a full list on this blog would be littered with way too many commas. It should be noted that the real instigators of the Leave vote have jumped ship and never had a plan; well, bugger.

Anyway! For those of you who would rather read the jollies of this little PR blog, rather than reading proper newspapers, I’ve been organising my Summer reading list. Reading is so important, not only for learning but also for perfecting writing style. The challenge I have is commitment, it takes me a while to warm to a book and even longer to actually make a purchase decision.

With that in mind here are my first seven books I intend to read this Summer. There is one fiction, the rest factual; for personal development and relaxation. If I reach the end of this list, then I’ll be publishing another reading list!

Oh, and I should probably mention that Wadds published his list first (it’s big).

book, woman, looking

In no particular order…

#1 Fellside
by M. R. Carey, 2016, £8.99 (Kindle)
My current read. Currently my only fiction book this Summer. It’s the second book by the M. R. Carey who shot to fame when his book The Girl With All The Gifts became a bestseller.

#2 Apostle: Travels Among the Tombs of the Twelve
by Tom Bissell, 2016, £8.99 (Kindle)
For those who know me, I’ve always been deeply interested in philosophy and religion. Bissell’s book that came out earlier this year is about his journey from Rome and Jerusalem to Turkey, India, and Kyrgyzstan; to find out about the Apostles.

#3 Being Mortal: Illness, Medicine and What Matters in the End
by Atul Gawande, 2014, £5.79 (Kindle)
For most of human history death has been a natural, common, and accepted phenomenon. The systems that we have put in place to manage our mortality are manifestly failing; but, as Gawande reveals, it doesn’t have to be this way. The ultimate goal is not a good death, but a good life – all the way to the very end.

#4 Deserter: The Last Untold Story of the Second World War
by Charles Glass, 2013, £5.99 (Kindle)
During the Second World War, the British lost 100,000 troops to desertion, and the Americans 40,000. Commonwealth forces from Canada, Australia, New Zealand, South Africa and Britain’s colonial empire also left the ranks in their thousands. This is a book about the deserters, an emotional and under-researched part of war.

#5 Other People’s Money: Masters of the Universe or Servants of the People?
by John Kay, 2015, £6.47 (Kindle)
Shortlisted for the Orwell Prize this year, Kay is an economist who argues that the financial services sector has become too large and profitability is partly illusionary and appropriated to wealth created elsewhere. This is a highly relevant book considering my PR job and I’m looking forward to a challenging read.

#6 The Dark Net
by Jamie Bartlett, 2014, £4.99 (Kindle)
Beyond the online world we all know, directed by search engine such as Google, lurks a hidden world called The Dark Net. I’ve personally fiddled with the technology to access it before and scrolled some of its pages – but I’m looking to learn more from this book.

#7 Long Hard Road out of Hell
by Marilyn Manson, 1998, £6.99 (Kindle)
I love music, especially from the heavier side of the spectrum. It’s time I read this bestselling, controversial, and dark book by Marilyn Manson.

What are you planning to read this Summer?