Every year I decide on three words and use them as the focus of my goals for the New Year. This will be my third year of following this exercise, which is inspired by Chris Brogan’s blog. For example, I may decide that one of my three words is “courage” and use it as a reminder to not always take the easy option.
My three words from past years
2013 – Stability. Growth. Decisiveness.
2014 – Balance. Contribute. Health.
Last year really was a balance. There were times where my working hours easily exceeded 55 a week, and deadlines have been coming thick and fast. It was also a quieter year, as project based work comes to an end. As a whole, my social and work life have been a lot more balanced, thanks to increased flexible working and better time management.
I could always do more to contribute to industry debates. My time is primarily focused on advising clients and building Keene Communications. The agency has made big developments. I’ve blogged more. I even attended a debate about wearable technology at the House of Commons. It’s not enough though – I must continue to contribute.
I’ve categorically failed at health. My weight gain has continued to rise, along with my alcohol intake and fatty foods. What can I say? I’m only human. I need to look after my body better.
My three words for 2015
Charity – I need to give back to my local community. I want to use the digital skills / PR insight I’ve developed for a good cause. Traditionally charity work has always appeared last on my agenda, pushed back by long working hours and not enough dedication.
Creativity – This word encapsulates a whole range of desires I have for 2015. I feel like that since University, the amount of creativity I exhibit as a whole has gradually faded. This isn’t about thinking up wacky PR ideas, but actually producing and being creative. For me this means being more musical, not being afraid to develop my creative digital skills (such as website design), and being creative with my technical abilities (such as think like a start-up).
Insight – Working alongside public affairs professionals has highlighted the importance of insight to me. It is the word that sums up the service that clients purchase from us. It is developed by reading widely, taking an interest in everything the world has to offer, and by understanding past mistakes. I need to mature my insight.
What are your three words for 2015?