Geoffrey Hinton is the godfather of ‘deep learning’, especially in the context of Search Engine Optimisation (SEO). Deep learning is a branch of machine learning that describes the ability for computers to show aspects of artificial intelligence through complex algorithms. It’s set to revolutionise the digital marketing industry in the next five years; giving software the ability to understand what images and videos are actually showing.
TechCrunch yesterday, quoting from a Reddit AMA session, revealed Hinton’s opinion of the most exciting area in the next five years:
“I think that the most exciting areas over the next five years will be really understanding videos and text. I will be disappointed if in five years time if we do not have something that can watch a YouTube video and tell a story about what happened.”
However, a development in the social media insights industry may have just called this development five years early. Social insights tool, Crimson Hexagon, has just introduced image analysis to measure ‘Share of Eye’ within its social analytics platform. At this stage focused on logo detection, that has already proved effective for O2 and other brands.
The new offering enables brands and agencies to identify, track and analyse logos contained in billions of social media posts across social networks. As consumers increasingly rely on photos to share meaningful moments on social media, the image analysis capability gives brands the ability to better understand and measure their value in the context of customers’ everyday lives.
For years, brands and agencies have relied on social analytics technology to track and analyse social mentions in order to derive insights that help shape marketing campaigns, loyalty and retention programs, advertising strategy, corporate messaging and more. But as consumers increasingly share experiences via photo and video, brands have struggled to find a way to track visual mentions. This is especially true when a brand’s logo appears in a photo, but its name is not mentioned in the social post.
Crimson Hexagon’s image detection capabilities solve this problem. By incorporating this visual data, ForSight™ now gives brands a complete picture of how consumers are talking about them on social media.
Crimson Hexagon plans to launch additional features later this year that will continue to help customers thrive in the visual social media era. Image analysis is currently in beta. To schedule a demo, you’ll need to contact them.